Get Started Right, Start Here: #1 Craft Your Website Design Brief Today!
Welcome to our starter guide on crafting a basic website design brief! When it comes to building a successful website, a solid foundation is essential, and it all begins with a well-defined design brief. Whether you’re a business owner looking to create a new website or a designer seeking clarity from your clients, this article will walk you through the top-level components and process of creating a concise and effective design brief.
We’ll cover the key elements that should be included, demonstrating the importance of setting clear objectives, and how a well-crafted brief can streamline the website design process. By the end, you’ll have the knowledge and tools to kickstart your website project with confidence and ensure that everyone involved is on the same page. So, let’s dive in and discover the power of a basic website design brief!
1. About Your Business or Organization
- State the business or organization’s mission, mission statement
- Describe the services and products being offered
- Describe unique proposition
2. Goals of the Website
- What are your goals and objectives for having a website?
- Budget allocation – how much have you allocated for the development
3. Target Audience and Target Market
Be as specific as possible about defining the target audience and target market. Provide as accurate a breakdown of relevant demographics as possible.
A target market is anyone who might be interested in your products or services.
Your target audience is the group of people to whom you direct a specific marketing asset or ad.
4. Project Management
- CMS or static site needed?
- How are issues to be recorded?
- Primary contact
- Deadlines
5. Content
- Copy-writing website creation
- Media including photos, audio, video, and lotties
- Create a sitemap showing the structure of the main pages and sub-pages
- Content maintenance, content management system
6. Functionality
Identify the functional elements that are to be included in the site. Describe in the Website Design Brief as much detail as possible how you envisage each function will work from the user’s perspective. Include the results or information you want and what track you want to be able to do when users access that functional element.
The following are frequent examples and not a complete chart.
Feature | Requirements for users (examples) | Requirements for the editor (examples) |
Search | Search the website for words, phrases and/or provide them with key topics from which to choose. Result page to rank results and categorize them according to areas of the site. | Automatically indexes content – ie no input o maintenance required. Keywords |
Order form | Forms to be accompanied by instructions, forms to be saved and accessed at any time by the users. | May require a form-building tool so staff can build and edit forms without recourse to the web developer. |
Contact Us | Users are to complete a form that qualifies their inquiry and sends it to a designated staff member. | Edit the designated staff member and FAQ list |
Downloads | PDFs, images, audio files, etc will be on the site and should be accompanied by a description of file type, size. |
7. Graphic design and usability
- Detail your design criteria, logo, color scheme, ETC.
- UI/UX Usability – specify what page layout, navigation features (eg breadcrumbs) and helpful devices you want on the pages – provide a list of do’s and don’t’s
- Provide URLs of websites you regard as good examples of what you’re seeking
8. E-Commerce
- If you want users to be able to purchase products and/or services you need to describe the products and services which are to be offered
- Payment options, PayPal or merchant account
9. Technical
- Hosting and Web Server arrangements
- Metadata – provide the title for the site, <keywords, website description>
- Usage monitoring and analytics requirements
- Security and Maintenance
10. Training & Documentation
- Documentation requirements – covering what and in what format eg online
- Training in the use of maintenance system – how many people need to be trained and if there are any special circumstances eg multiple locations?
Conclusion
Attention business owners and potential clients! Are you ready to take your online presence to new heights? Look no further than PR Website Agency. Our team of skilled professionals is dedicated to delivering exceptional website design services tailored to your unique needs, and much more. Don’t miss out on the opportunity to elevate your brand and captivate your audience with a stunning online presence.
Contact PR Website Agency today and let us bring your vision to life. Together, we’ll create a website that sets you apart from the competition and leaves a lasting impression. Take the first step towards success and schedule a consultation with our team now!
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